Pobedov Fashion Online Store Case Study

Client

Pobedov is a Ukrainian brand of stylish clothing and accessories for young and active people who value comfort, quality and fashion. The brand sells both retail and wholesale, so its online store is not just a storefront but also a working tool for wholesale buyers.

Challenges

The brand needed a modern online store that combines convenient shopping for retail customers with separate terms for wholesale buyers and can handle growth in both product range and audience.

The site is used by young people and young adults looking for fashionable clothing, active online shoppers, loyal customers with a customer account, and wholesale clients: stores and retailers that buy products in bulk.

Retail and wholesale on one site: different access levels and wholesale prices without a separate platform.
Fast browsing and purchase: convenient search, flexible filters and simple checkout from any device.
Retention tools: promo codes, a loyalty program, and a customer account with order history.
Sync with 1C: products and orders without manual data transfer.
Search visibility: organic traffic as a channel for attracting new customers.

Solution

We started with the business model. We studied how the brand works with retail and wholesale clients, its target audience and its competitors.
A catalog for two types of sales. The catalog structure was built around the specifics of wholesale and retail: multifunctional filters, wholesale pricing, and promo codes in the cart.
Accounts with different access levels. A retail customer sees their orders and loyalty bonuses, while a wholesale buyer sees their own prices and terms.
Design for a young audience. The interface combines the brand’s style with simplicity: search, filters and checkout are just a few actions away, including on a phone. The site also has a blog.
1C integration and launch. We set up automatic sync of products and orders, tested functionality, responsiveness and security, and stayed on for technical support after launch.

Results

One store for wholesale and retail with separate prices and access levels.
Customer accounts for managing orders and participating in the loyalty program.
Fast search and filtering of products in the catalog.
Growth in organic traffic and site visibility after SEO optimization.
Stable performance under high loads.

Technical details

Platform: OpenCart 3.0.2.0, PHP 7.3, MySQL.
Integrations: 1C, payment systems, loyalty system, promo codes.
Promodex team: a project manager, a business analyst, a UI/UX designer, developers, a QA engineer and an SEO specialist.

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