Leader Promusic Music Store Case Study

Client

Leader Promusic is one of the oldest Ukrainian companies in professional audio and musical instruments: it was founded in 1988 on the basis of the Kharkiv Electromechanical Plant. The company manufactures speaker systems, installs sound systems in clubs, concert halls and restaurants, represents more than 70 Ukrainian and international brands in the region, operates showrooms of over 300 m² in Kharkiv and runs a service center that repairs guitars, mixers and amplifiers. The site had to showcase this expertise to both retail and wholesale customers.

Challenges

The company wanted a complete overhaul of its outdated website. It needed a new online store that simplifies navigation, increases conversion and strengthens the brand's online presence.

The customers vary widely: beginner and professional musicians, sound engineers and installers, concert halls, studios and HoReCa venues, music schools and cultural centers, as well as wholesale buyers and regional partners.

Easy search in a large catalog: filters that help shoppers quickly find an instrument or equipment.
A design that captures the atmosphere of the music business: attractive product presentation and convenience on any device.
A foundation for SEO: a catalog structure based on keyword research.
Sales automation: CRM and marketplace integration for order processing and new sales channels.
Repeat purchases: a loyalty program for regular customers.

Solution

Niche analysis. We studied the expectations of buyers of musical instruments and professional equipment, compared competitors' websites, identified their strengths and weaknesses and compiled keyword research.
A catalog driven by search queries. The keyword research became the basis for the category and filter structure. Even before the design stage, the prototype showed the catalog logic, product listings and checkout.
A musical identity. The design was developed in line with the brand and a musical style, with custom icons, stickers and banners.
Sales and data exchange. We implemented filters, an extended cart and a customer account with bonuses, and set up automatic synchronization of orders and inventory records with the CRM and marketplaces.
Speed and ongoing support. We configured caching, optimized the code according to PageSpeed Insights recommendations and tested the site on various devices and browsers. Since launch, we have provided technical support, content management, SEO and PPC.

Results

A redesigned online store with in-depth filtering across a wide range of instruments and equipment.
A musical identity: custom icons, banners and graphics in the brand's style.
Orders are automatically sent to the CRM and synchronized with marketplaces.
A loyalty program with bonuses in the customer account for repeat purchases.
High performance and a structure ready for SEO.