Mamyn Dim Baby Products Online Store Case Study

Client

Mamyn Dim is a Ukrainian network for parents and children that has been operating since 1999. It includes stores for babies and expectant mothers, development centers for children aged 1 to 6, full-day kindergartens and medical clinics. The online store extends this ecosystem online: it attracts parents who have trusted the network for years, and Google search is one of its main sales channels.

Challenges

The old website was outdated and hard to use on phones, even though more than 80% of shoppers come from mobile devices. The goal was to carry the trust the network had built over the years into a modern online store without losing its established Google rankings.

Mamyn Dim shoppers are very diverse, and the site had to be convenient for each of them: expectant mothers who need pregnancy products and items for a baby’s first year; parents of preschoolers who buy regularly; relatives and friends looking for a gift; and kindergartens, development centers and clinics that buy wholesale.

Migration without losing SEO rankings: organic traffic is one of the main sources of orders.
Convenient mobile shopping: catalog, quick filters, stock availability, simple checkout.
Data exchange with 1C: stock levels and orders without manual work by managers.
Refreshed brand identity: bringing the new brand guidelines to the site together with the client’s marketing team.
Room to grow: multilingual support and marketplace connections.

Solution

We started with analytics. We studied competitors, the old site and user behavior on it, and drew up the technical specification and sitemap.
Structure first, then design. We built the keyword set, designed categories and page URLs around search queries, and only then created the design for this structure. At launch, we carried over the old site’s SEO rankings.
A mobile-first interface. Prototypes and purchase flows were tested primarily on mobile: quick filters, stock levels on the product page, and a customer account with order history.
Integrations. 1C for inventory and order management, LiqPay online payments, Nova Poshta delivery, and catalog export to Rozetka and Prom.
Testing and launch. We ran functional, UX and load tests and set up event analytics. After launch, we trained the client’s managers to work with the new site and stayed on for technical support.

Results

+38% organic traffic in the first 3 months after launch, with Google rankings preserved.
+55% mobile orders after moving to the new responsive site.
1.3 s page load time.
Inventory and order management automated through the 1C integration.
The catalog is ready for sales on Rozetka and Prom.

Technical details

Platform: OpenCart with custom catalog, filter and order modules.
Integrations: 1C, LiqPay, Nova Poshta, Google Maps, GA4 and Google Tag Manager.
Promodex team: 9 specialists: a project manager, a business analyst, a marketer, a UI/UX designer, an SEO specialist, a frontend developer, two backend developers and a QA engineer.

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