Case Study: Building an Online Store for Sporting Goods and Courses for Monday Sport

Client

Monday Sport is a Ukrainian online store selling sporting goods, sports nutrition, accessories, equipment, and training programs. The project emerged after the rebranding of Monday Online Shop: the brand broadened its focus to sports, health, education, and veteran initiatives, and selling physical products alongside online courses required a new, more flexible platform.

Challenges

A single store had to combine classic ecommerce, sales of courses with restricted access, a Veteran Sports program with its own payment logic, and automatic product updates from suppliers. On top of that, an SEO migration to a new domain had to be prepared.

The audience includes buyers of sports nutrition and equipment, people looking for online courses, Veteran Sports program participants, returning customers with a customer account, and smartphone shoppers.

A new online store for the new brand: a move to OpenCart with an updated catalog structure and design.
Courses and Veteran Sports: choosing a service at checkout and accessing materials after payment.
Supplier automation: updating prices, stock, attributes, and photos without manual work.
Sales in one system: orders, customers, and statuses in SalesDrive CRM.
SEO migration: moving the site from the old domain to the new one with 301 redirects.

Solution

A quick start. We first deployed a basic OpenCart version to get a working site address and pass bank verification while the full version of the store was in development.
Catalog and product page. Categories and subcategories, filters, sorting, brands, sale prices, and stickers; the product page includes a video review, availability, reviews, and a “Frequently bought together” block. A minimalist design focused on convenient smartphone shopping.
Separate logic for Veteran Sports. At checkout, the user selects a sports service or course, the price adjusts within the program, and the course is recorded in the order. For online courses, we set up automatic access to restricted materials after payment.
Supplier imports. Product updates via XML/CSV matched by SKU: prices, stock, attributes, categories, and photos, with support for different file structures.
Integrations and migration. We connected SalesDrive CRM with order number synchronization, Monobank payments, promo codes, Nova Poshta delivery, and Google Merchant Center feeds, and set up 301 redirects from the old domain.

Results

Rebranding completed: Monday Online Shop became Monday Sport with a new website.
Courses sell automatically: access to a restricted course opens after payment.
Veteran Sports runs on its own checkout and payment flow.
Supplier products update without manual work: prices, stock, photos, and attributes.
Orders, customers, and statuses are automatically passed to SalesDrive CRM, and the site has been moved to a new domain with 301 redirects.

Technical details

Platform: OpenCart 3.0.4.1, PHP, MySQL.
Integrations: SalesDrive CRM and E-chat, Monobank, Nova Poshta, Google Analytics, Google Tag Manager, Google Merchant Center.

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