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Case Study: Developing a Corporate Training Platform for Negotiation Experts

Client

Negotiation Experts is an international company that delivers corporate negotiation training for the B2B segment in the US, UK and Australian markets. Participants include sales teams, procurement specialists, project managers and executives of large international organizations. For the company, the website is the channel through which corporate clients from different countries learn about its expertise and submit training requests.

Challenges

The company needed a scalable B2B platform that would showcase its expertise, explain training formats and turn visitors into corporate leads at the same time. There are many tracks and programs, plus interactive formats: a negotiation simulation game and the eTournament online tournament.

Key users are sales and procurement teams, HR and L&D managers selecting training for their teams, project managers and executives, as well as international companies with offices in different countries.

A clear program structure: different training tracks and course types that every audience segment can navigate quickly.
More corporate leads: forms, calls to action and introductory content that lead from first contact with the company to a request.
Brand trust: video testimonials and client stories next to the programs.
Interactive formats as standalone sections: the simulation game and eTournament.
Search traffic from different regions: a large number of landing pages for regions and training tracks.

Solution

We started with the learning logic. We studied the training tracks, program structure and needs of the B2B audience, then designed the user journey from first contact with the platform to the course page and request submission.
Program pages that sell. For each training, we created a page describing the program, formats and learning outcomes, with benefit blocks and calls to action.
Separate sections for simulations. The negotiation simulation game and eTournament were moved into standalone sections to clearly showcase the interactive training formats.
Content architecture. We structured testimonials, learning materials, locations, experts and client stories. We added video blocks, course cards, carousels and responsive layouts for different devices.
Leads and search. We set up contact forms with reCAPTCHA protection, lead collection and basic user behavior analytics, and worked on internal linking and performance across a large number of content pages.

Results

Easy navigation between trainings, materials, testimonials and simulations.
Program pages with clear conversion paths for corporate clients.
Stronger lead generation through calls to action, contact forms and introductory content.
Video testimonials and client stories build trust in the brand.
A foundation for SEO: content pages, course structure and regional landing pages that perform reliably on all devices.