NO TABOO Retail Chain Online Store Case Study

Client

NO TABOO is a national chain of sex shops in Ukraine, founded in 2006. The chain has more than 20 brick-and-mortar stores in major cities and a strong online store; it is developing a franchise and takes part in sex education, media and charity initiatives. The brand's priorities are comfort, confidentiality and quality service.

Challenges

NO TABOO needed a website that goes beyond a classic online store: a platform that sells, promotes the brand's educational mission and helps grow the chain through franchising.

The audience is diverse: buyers of intimate products, from beginners to experienced customers; VIP clients with high expectations for privacy and premium brands; entrepreneurs who want to open a franchise store; professionals and anyone interested in sex education.

Comfortable and private shopping: extended categorization, convenient mobile navigation, online payment and delivery.
Franchise growth: a separate section with terms, a contact form and consultations for future partners.
Brand voice: visual presentation that combines openness, privacy and professionalism.
Sales growth through search and advertising: a site ready for SEO and PPC campaigns.

Solution

We started with business analysis. We analyzed competitors, trends in intimate ecommerce and the problems shoppers face, and built the category structure based on the keyword research.
Design with a focus on privacy. An emotional yet tactful presentation and comfortable navigation that respects user privacy.
Payment, delivery, loyalty. We integrated a CRM, 1C, LiqPay online payment and Nova Poshta, and launched promo codes, a bonus program and night delivery.
A section for franchisees. A separate block with information on terms, a brand presentation and a request form, so the site works both for sales and for expanding the chain.
Testing and ongoing work. We tested stability, load, security and the correct operation of all integrations. Since launch, Promodex has provided technical support, SEO and PPC advertising.

Results

Order processing is automated through integration with the CRM, payment systems and delivery services.
Night delivery, promo codes and bonuses are available to shoppers right on the site.
The franchise got its own lead channel: a section with terms, a brand presentation and a contact form.
The site conveys the brand voice: expertise, openness and comfort.
Analytics and advertising are set up, and SEO and PPC campaigns are run by the Promodex team.