Sundico Parts HVAC Parts Store Case Study

Client

Sundico Parts is an American online store selling genuine parts for HVAC equipment, household appliances, and restaurant systems. The Chicago-based company serves retail and wholesale customers across the US: its range includes thousands of items, from parts for refrigerators, washing machines, and air conditioners to rare components for professional restaurant equipment. Beyond sales, the client focuses on custom orders, expert support, and fast shipping.

Challenges

The goal was to launch an online store for the US market where buyers quickly find the right part among thousands of items and trust the seller. The challenge lay in the different scenarios: a private buyer needs simple checkout, while a professional needs precise lookup by model, wholesale orders, and a way to find rare parts.

Buyers include homeowners who service their own appliances, repair technicians and service centers, restaurants, cafes, and hotels, HVAC installers, and wholesale partners.

Fast part search: by part number, model, name, or equipment type.
Retail and wholesale in one store: from simple checkout to wholesale orders.
Rare parts on request: a separate channel for parts not listed in the catalog.
Consultations and support: help with part selection, shipping, and installation.
Search traffic in the US: a website ready for SEO.

Solution

Market and audience analysis. We researched the specifics of the US HVAC sector and the scenarios of different buyers, from service technicians to household customers.
A catalog that follows a technician’s logic. We structured products by equipment type, brand, series, and model, and added part lookup by appliance model.
Smart search. A dedicated search module searches by part number, name, category, and related attributes.
Special orders and customer account. Customers can submit a request for a rare part with a photo or a description of the problem, and in their account they can track order statuses and history and communicate with a manager.
Mobile version for work in the field. We simplified navigation for technicians who order parts from their phones on the job. After launch, we set up analytics, launched advertising, and stayed on for support.

Results

A catalog of thousands of products structured by equipment type, brand, and series.
Fast, accurate search by part number, name, category, and brand.
A special order form for requests for non-standard or rare parts.
Convenient ordering from a phone for technicians on service calls.
Support system: consultants help with part selection, shipping, replacement, and installation.

Technical details

Platform: OpenCart with modular customization, English-language version.
Integrations: shipping services, online consultations, analytics, email newsletters.

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