Parquet Maker Website Case Study: One Parquet

Client

One Parquet is the largest parquet manufacturing plant in eastern Ukraine. The company makes high-quality, European-standard products at an affordable price, runs its own production and works with both private and corporate customers. Its key strengths are a personalized approach, a wide product range and transparent pricing with no middlemen, and the website had to communicate this to buyers online.

Challenges

One Parquet needed an online store that doesn't just represent the brand but actually sells: with a convenient catalog, fast loading and a connection to the company's internal systems, plus room for further scaling.

The site serves two worlds, retail and B2B: private customers planning renovations; construction companies and design studios with large-scale projects; architects and designers selecting materials for an interior concept; and dealers and partners buying wholesale.

A clear catalog: filters, specifications, photos and documentation for every flooring product.
Up-to-date data without manual work: products, prices and stock levels are updated from 1C.
A modern brand look: design in the corporate style that displays correctly on all devices.
A foundation for promotion: SEO preparation from day one.
Room to grow: the option to connect marketplaces and email newsletters in the future.

Solution

We started with a brief and niche analysis. We studied competitors, similar projects and the differences in behavior between B2B and B2C buyers.
A detailed technical specification. We defined the functionality, catalog logic, 1C synchronization and SEO requirements in advance; each stage was approved by the client, so there were no delays or budget overruns.
Design for premium positioning. The mockups combine the corporate style with simple navigation, and the product pages include flooring specifications.
Inquiry forms. In addition to the cart, we added forms for consultations, callback requests, availability checks and flooring selection requests.
Loyalty program. We set up a loyalty program for repeat customers and partners to encourage repeat orders.
Launch and handover. We tested performance, security and cross-browser compatibility, deployed the site to hosting and trained the client's team.

Results

A parquet online store with a catalog, filters, detailed product pages and a cart.
Easy management of products, prices, promotions and content through the admin panel.
Contact forms for callbacks, availability checks and price quotes.
A loyalty program for repeat customers and partners.
The site is ready for SEO and works correctly on any device.
Analytics connected to track user behavior and optimize marketing campaigns.

Technical details

Platform: OpenCart 3, JavaScript, responsive layout; Ukrainian version with the option to add languages and payment systems.
Integrations: 1C, Google Analytics, Google Search Console.

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