What makes industrial business online different
The long sales cycle is the key difference. Between the first website visit and a signed contract, there may be a tender, sign-off from the design engineer, and several rounds of clarifications. A website rarely closes the deal on its own, but it decides whether your company makes the shortlist of suppliers.
The second factor is the volume of technical information: hundreds of models, dozens of parameters each, certificates, manuals, and drawings in multiple formats. If all of this sits in a hundred-page PDF catalog, it's easier for a buyer to call a competitor whose specs are visible at a glance.
Typical manufacturer goals
- Move a print or PDF catalog into an easy-to-use online catalog with search and filters by technical parameters.
- Get inquiries you can act on right away: with line items, quantities, and requirements, not just “call me.”
- Move dealers to self-service so they can see prices and stock and place orders without back-and-forth emails.
- Enter new markets with a multilingual website and products adapted to local demand.
- Showcase your production so buyers trust your capacity and quality before ever visiting the plant.
What we build
A corporate manufacturer website with sections on production, completed projects, certifications, and service. Learn more about this type of site on our corporate websites page.
A technical product catalog where every item has specs, variants, photos, drawings, and downloadable documents, and similar models can be compared side by side in a table.
A dealer portal with custom pricing and discounts, stock levels, order history, marketing materials, and training documents for partner sales teams. For a large network, such a portal often grows into a full web portal with roles and sections.
Configurators for made-to-order products: the buyer selects dimensions, materials, and options, and the system checks compatibility and generates a specification.
A service portal for equipment owners: service requests, a spare parts catalog by model, manuals, and repair history.
What a technical catalog is built on
A manufacturer's catalog stands on its data. Even before design, we work with your engineers to standardize specifications: consistent parameter names, units of measure, and allowed values. Without this, filters don't work and model comparisons show empty cells.
For a large product range, it's best to manage data in one place, such as your ERP or a dedicated product information management system (PIM), and sync it to the website automatically. Then a new variant or spec change appears on the site without manual copying.
Typical integrations
- ERP or accounting systems such as QuickBooks for pricing, stock, dealer orders, and shipping documents.
- The sales team's CRM, such as Salesforce or HubSpot, which receives quote requests with all line items and customer files.
- PIM or technical databases that feed multilingual product descriptions to the website.
- Shipping carriers such as UPS and FedEx and freight cost calculation for small wholesale orders.
- Analytics showing which product groups and documents are viewed and downloaded most often.
Integration with shop-floor production systems is discussed separately: it's only possible if they offer an interface for data exchange.
Things to keep in mind
Up-to-date documents. An outdated certificate or product data sheet on your website can derail a deal. Decide who is responsible for updates, and show the document date.
Protecting commercial information. Dealer pricing, terms, and partner technical documentation should be available only after login, with role-based permissions.
Speaking the engineer's language. Copy for an industrial website has to be precise. We write clearly, but always verify terms and figures with your technical specialists.
Export. A language version for international buyers also means their units of measure, the standards they rely on, and local representative contacts.
How your website helps the sales team
In industrial sales, reps spend a lot of time on the same clarifications: dimensions, materials, tolerances, lead times. A well-designed inquiry form collects this data upfront, and buyers can attach drawings or specifications.
When an inquiry lands in the CRM along with the pages the buyer viewed, the rep knows what the customer is interested in before the first call. And analytics show where buyers leave the site and what to improve.
SEO and advertising for manufacturers
Industrial demand is narrow but very specific: buyers search by steel grade, equipment type, part number, or parameter. Pages with complete specs and documents rank well for exactly these searches. To launch new product lines, we add Google Ads search campaigns on niche keywords and measure them by the number of quote requests, not clicks.
Portfolio examples
Promodex's industrial and construction projects include ETNA-INDUSTRY, SteelWest, SantehPlast, and Ekvives.
What affects the cost
- Size and state of the product range: the number of items and specs, whether the data is organized, or whether it must be gathered from different sources.
- Gated area: whether you need a dealer portal with custom pricing and ordering.
- Configurator: the number of parameters and compatibility rules.
- Integrations: which business systems the company uses and whether they're ready for data exchange.
- Languages: the number of markets and the volume of technical translation.
After reviewing your product range and processes, we prepare a phased estimate that explains each part.
FAQ
Should we show prices for industrial products? It depends on the market. Often only dealers see prices after login, while everyone else uses a quote request. For standard items, public pricing can speed up sales.
Our catalog exists only as a PDF. Can you help move it to the website? Yes. We structure the data, set up the import, and review the result with your technical specialists.
Can you build a multilingual website for export? Yes, with separate pages and SEO for each language, not just a translated interface.
What if our products are made to order only? Then instead of a priced catalog, the focus shifts to completed projects, a description of your production capabilities, and an easy form for attaching drawings or a technical spec.
Do you provide support after launch? Yes. We add new product lines, update integrations, and grow the dealer portal.
Why Promodex
We've been in business since 2015 and have delivered 750+ projects, including work for manufacturers, suppliers, and construction companies. Promodex is a team of 30+ in-house specialists: designers, developers, marketers, and SEO specialists work together, without handing parts of the project to third-party contractors. You see the scope and budget of each phase, and after launch we continue to support and grow your website.
