Planeta Shop KeyCRM and 1C Ecommerce Case Study

Client

Planeta Shop is a Ukrainian online store with thousands of products, competitive prices, and fast delivery across Ukraine. The company decided to automate all of its processes, from inventory management to sales analytics, and make shopping fast and convenient, especially on mobile.

Challenges

The store needed a platform that would bring together sales, marketing, and back office: stock levels and prices had to update automatically, orders had to land in a single system, and advertising had to rely on accurate conversion data.

The customers are retail shoppers from across the country, deal hunters looking for promotions, cashback, and promo codes, loyal customers who value fast reordering and personalized offers, and the mobile audience.

Convenient shopping: a logical catalog, fast search, filters, and simple checkout.
Inventory without manual work: products, prices, stock levels, and order statuses sync with 1C.
All orders in the CRM: centralized processing, customer communication, and service quality control.
Accurate analytics for advertising: conversion tracking and ad audiences.
An app-like mobile experience: fast startup and push notifications.

Solution

Catalog and checkout. We audited the categories, built the navigation, and worked out reservation and return scenarios. The catalog, product page, cart, and checkout were designed so that shoppers take as few steps as possible.
Two-way exchange with 1C. Products, prices, and stock levels sync on a schedule with configured attribute mapping, so managers don't need to update anything manually.
KeyCRM as the order processing hub. We set up order routing, status workflows, customer message templates, and the transfer of leads from advertising.
End-to-end analytics. GA4 via Google Tag Manager with ecommerce events, Facebook Pixel, remarketing, and server-side events for accurate tracking.
PWA and performance. The website works like a mobile app: fast startup, caching, and push notifications. Before launch, we tested load and data sync between OpenCart, KeyCRM, and 1C; after launch, we tracked conversions at key points in the funnel.

Results

+28% checkout conversion thanks to an optimized cart and interface.
35% faster server response after caching setup and code optimization.
A single data loop: stock levels, prices, and order statuses are synced between OpenCart, 1C, and KeyCRM, meaning fewer manual tasks and errors.
Instant startup on mobile and push communication with customers via PWA.
Accurate ad audiences for Google Ads and Meta based on GA4, GTM, and Facebook Pixel data.

Technical details

Platform: OpenCart, PHP, MySQL, Bootstrap, jQuery; PWA with push notifications.
Integrations: 1C, KeyCRM, Google Analytics 4, Google Tag Manager, Facebook Pixel.

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