PL Beauty Pro Cosmetics Store Case Study

Client

PL Beauty (Profesiina Liniia) is one of Ukraine's leading distributors of professional hair care cosmetics and products for beauty salons. The company has been on the market for more than 10 years, works with the Lanza, Cutrin, Shot and Team 155 brands, and has a partner network across Ukraine. Besides sales, the company runs training for stylists, so the website had to combine a store, a training center and a partner portal.

Challenges

The company needed a single platform for sales, training and partner relations: retail customers, stylists and distributors buy on different terms, and products and orders are managed in 1C.

The users are women aged 24–45 who buy professional cosmetics for home care; beauty salons and stylists who order products for work and sign up for seminars; and distributors with wholesale terms and personal price lists.

One online store for B2C and B2B: separate prices, discounts and features for each group.
Accounting without manual work: products, prices, stock and orders are synced with 1C.
Online training: seminar and course schedules, registration and payment on the site.
Analytics for marketing: data for SEO, Google Ads and Facebook.

Solution

We started with a process analysis. We studied the company's business processes, customer structure and 1C workflows, and prepared the technical specification and design concept.
Three user tiers. Customers, stylists and distributors have their own accounts with order history, bonuses, files, favorite products and personal discounts; dealers get wholesale ordering and dropshipping.
Two-way exchange with 1C. Products, stock, promotions and order statuses are synced via API.
Training module. Seminar schedules, instructor pages, filtering by brand, registration for events and as models, and payment via LiqPay.
Analytics and launch. We connected GA4, Google Tag Manager and Facebook Pixel for conversion tracking, and tested the interface, the 1C exchange and the site under load.

Results

+42% order conversion thanks to a more convenient interface and properly configured analytics.
Google TOP 10 for key queries after optimizing the SEO structure.
5,000+ products with two-way data exchange with 1C.
Training module with registration, LiqPay payment and seminar sign-up.
Dropshipping with personal dealer discounts and automatic Viber and SMS notifications.

Technical details

Platform: OpenCart 3.0 with custom modules, PHP, MySQL, Bootstrap, Onsen UI; multilingual support.
Integrations: 1C, LiqPay, Viber and SMS, Google Analytics 4, Google Tag Manager, Facebook Pixel.

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