Supermarket Krasy Cosmetics Store Case Study

Client

Supermarket Krasy is a Ukrainian chain of professional cosmetics stores. It serves both end consumers and beauty salons, so the online store has to be convenient for both home shopping and regular professional purchasing.

Challenges

The chain needed an online store that combines marketplace functionality with beauty-industry aesthetics. The catalog includes over 10,000 products: shoppers must find what they need quickly, and the chain needs to understand how people behave on the website.

Shoppers include cosmetologists, makeup artists and hairdressers buying cosmetics wholesale, beauty salons with special terms, customers looking for certified cosmetics for home care, and supplier brands.

Fast product selection: filters, sorting and smart search across a large catalog.
Repeat purchases: a loyalty program with bonuses, promo codes and cumulative discounts.
Consultation before purchase: contacting the store in a familiar messenger.
Data-driven decisions: full user behavior analytics.
Speed: pages that load fast on any device.

Solution

Large catalog architecture. We started by designing the structure of categories, filters and modules for a large assortment so it is easy to manage and easy to use.
Bonuses and personalized offers. We developed a loyalty system with bonus points, promo codes, cumulative discounts and referral codes, as well as a customer account with orders, a wishlist and recommendations.
WhatsApp consultations and quick login. We connected WhatsApp Business Chat for online consultations and login via Facebook and Google.
Full analytics. We set up GA4, Google Tag Manager, Microsoft Clarity and Facebook Pixel to track user activity, and optimized the checkout.
Performance. Lazy loading of images, caching and HTTP/3. Before launch, we tested responsiveness, load and checkout.

Results

Over 10,000 products in the catalog with filtering, search and fast checkout.
+38% conversion rate after implementing GA4 and optimizing the checkout.
1.2 s average page load time.
+27% user engagement after launching WhatsApp consultations.
Responsive design for a comfortable experience on any device.

Technical details

Platform: OpenCart 3, PHP, MySQL, Bootstrap and React UI components.
Integrations: WhatsApp Business Chat, login via Facebook and Google, GA4, Google Tag Manager, Microsoft Clarity, Facebook Pixel.

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