TYKWALAND Cashback Ecommerce Store Case Study

Client

Tykwaland is a Ukrainian company that has been selling goods for home, work, and leisure for over 10 years and has several brick-and-mortar stores in different cities across Ukraine. The assortment is constantly updated, and thousands of customers shop with the store every day. The online store had to take this business online and connect it with the operations of the offline stores.

Challenges

The online platform had to be built from scratch to reflect the specifics of the existing business: stock levels, prices, and orders on the website had to match what happens in the stores. An added challenge was scale: a catalog of more than 500,000 products.

Shoppers include retail customers looking for household goods, tools, electronics, or cosmetics, regular visitors of the offline stores, small and midsize businesses buying wholesale, and sellers who post their own listings.

Unified online and offline inventory: automatic synchronization with 1C.
Easy search in a large catalog: navigation, filters, and voice search.
Customer retention: cashback with bonus accrual and redemption.
User listings: a classifieds board for private and commercial offers.
Sales automation: presence on marketplaces and SMS campaigns.

Solution

Deep dive into the offline business. We studied how the stores operate, how inventory, logistics, and internal processes are managed, analyzed competitors, and compiled the keyword list.
Navigation for 500,000 products. We built a catalog structure and filters that help a mass audience find what they need quickly, and created a mobile-friendly design in the company’s brand style.
Custom modules. We developed a cashback system with bonus accrual and redemption, voice search, and a classifieds board.
Integrations. 1C for exchanging stock levels, prices, and orders, plus marketplaces and SMS campaign services.
Testing under load. Before launch, we ran performance, security, usability, and load tests.

Results

More than 500,000 products in a catalog with convenient navigation and flexible filters.
Full 1C integration: stock levels, prices, and orders update automatically.
A custom cashback module with bonus accrual and redemption at checkout.
A classifieds board and voice search: features that set the store apart from competitors.
Automated operations established between the offline stores and the online store.

Technical details

Platform: OpenCart 3, PHP, custom modules for cashback and 1C synchronization.
Integrations: 1C, marketplaces, SMS campaigns.
Promodex team: 9 specialists: project manager, business analyst, marketer, UI/UX designer, frontend and backend developers, QA engineer, SEO specialist, and content manager.

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