Case Study: Jewelry Online Store Development for Zlato Sriblo

Client

Zlato Sriblo is a Ukrainian jewelry brand and manufacturer of gold and silver jewelry that combines classic jewelry traditions with modern design. The company sells jewelry for everyday wear and gifts to retail customers and works with partners and retail chains. To scale sales and grow the brand's online channels, it needed a modern platform.

Challenges

The task was to build a jewelry online store from scratch — not just a catalog, but a sales platform with premium visuals, easy selection and an emphasis on the emotions of the purchase.

The site is designed for shoppers buying jewelry for themselves or as a gift, loyal returning customers, wholesale partners with individual terms, and those who shop from a smartphone.

A storefront that sells: detailed product pages with photos, video, specifications and size, weight and color options.
Gift scenarios: gift certificates, gift selection and a “drop a hint” feature.
A separate wholesale channel: individual prices and simplified ordering.
Easy purchasing: cart and checkout with promo codes, various delivery options and online payment.
Growth and scaling: higher conversion and readiness for SEO promotion.

Solution

Scenarios for two segments. The catalog structure, purchase scenarios and user behavior were designed from the start for both retail and wholesale customers.
Light, premium design. An interface that puts the jewelry first; the product page, catalog and gift pages were designed separately.
Wholesale and customer account. Individual prices for wholesale customers, and for all shoppers — an account with order history, favorites and reviews.
Payment, delivery, languages. We connected payment systems, delivery services and analytics; the store supports multiple languages and currencies.
Speed and testing. We set up caching and image optimization, and before launch tested all user scenarios and order accuracy.

Results

An online jewelry catalog with a flexible category structure.
Detailed product pages and fast navigation that make choosing jewelry easier.
Convenient checkout with various delivery and payment options.
Wholesale sales with personalized terms on the same website.
Fast page loads and a platform ready for SEO promotion and scaling.

Technical details

Platform: OpenCart 3, PHP, MySQL; multilingual, multi-currency, wholesale pricing.
Integrations: payment systems, delivery services, Google Analytics, Google Tag Manager.

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