Zoo Expert Pet Supplies Ecommerce Case Study

Client

Zoo Expert is one of Ukraine's leading pet store chains, with more than 10 years on the market and 36 stores in various regions. Its range includes thousands of products for cats, dogs, rodents, birds and even reptiles. The company is actively growing its online channel, and the website was meant to be more than a catalog: a tool for shopping, customer feedback and loyalty.

Challenges

The chain was taking its online sales to a new level: it needed an online store with broad functionality, advertising and ongoing technical support to strengthen the brand's leading position.

Shoppers vary widely: pet owners who regularly buy food and hygiene products, future pet owners, gift buyers, and grooming salons, pet hotels and veterinary clinics that need wholesale prices.

Repeat purchases: loyalty program, promo codes, browsing history, pre-orders.
Mobile conversion: responsive interface and fast checkout.
Search traffic from launch: SEO groundwork from day one and ongoing promotion.
Acquisition and retention: PPC and remarketing.
Automated accounting: integration with 1C and payment systems.

Solution

Keyword research and catalog structure. We analyzed competitors, search queries and user behavior, compiled a semantic core and built the catalog, filters and menu around it.
Advanced filters and promo mechanics. Filtering by brand and category, promotion tracking, cumulative bonuses, wholesale and retail prices, push reminders.
Installment and credit payments. In addition to LiqPay, we connected installment and credit payments, as well as data exchange with 1C and delivery services.
Advertising and analytics. We set up Google Ads, Google Shopping and remarketing, plus GA4 and Google Tag Manager to monitor campaign performance.
Full post-launch support. We update the CMS and modules, install security patches, provide ongoing SEO and manage ad campaigns.

Results

+47% conversion in the very first month after launch.
+35% orders thanks to Google Ads and Shopping Ads campaigns.
Faster order processing thanks to 1C integration.
Returning customers through push reminders, a bonus program and purchase history; growth in search traffic.
24/7 technical support for fast response to bugs and updates.

Technical details

Platform: OpenCart with custom modules, PHP, REST API.
Integrations: 1C, LiqPay, installment and credit payments, delivery services, Google Ads, Google Shopping, GA4, Google Tag Manager.
Promodex team: project manager, UI/UX designer, front-end and back-end developers, SEO specialist, PPC marketer, QA engineer.

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