Art Bullet Shooting Range Website Case Study

Client

Art Bullet is a shooting complex in Kyiv offering individual and group shooting lessons. Its visitors include athletes, law enforcement and paramilitary personnel, employees of private security companies and detective agencies, as well as hobbyists and beginners picking up a firearm for the first time. For the club, the website is at once a showcase of services, a range booking tool and a store for shooting gear.

Challenges

The club has three lines of business (range services, training programs and product sales), and it needed a single platform that would combine service presentation, online booking and an online store, convey the brand's atmosphere and make it possible to start advertising right after launch.

The audience is very diverse: professional shooters and athletes, law enforcement officers, security guards and detectives taking professional development courses, beginners and hobbyists, as well as corporate clients looking for team building or a gift certificate.

Everything in one place: the range, training and product catalog on one site with easy management.
Booking without phone calls: reservations with a choice of date, time, instructor and training type.
Less manual work: orders, bookings and the customer base had to flow into the CRM and 1C automatically.
A fast start for sales: a site ready for SEO and ad campaigns from day one.

Solution

Analysis and keyword research. We studied competitors, the audience and the club's internal processes, compiled keyword research and used it to define the sections: range, training, products, booking, blog and contacts.
Store and booking in one interface. We combined a catalog with filters, quick add-to-cart and price and stock management with a lesson booking module featuring an interactive date picker.
A design based on the brand book and built for mobile. We developed a custom interface based on the club's brand book, with a focus on the mobile version and simple navigation for both professionals and beginners.
CRM and 1C integration. We set up synchronization of orders, bookings, accounting and the customer base, and connected analytics, ad pixels and email services.
Launch in 28 days and advertising. We tested forms and user scenarios, launched the site and started the ad campaign. Since launch, Promodex has supported the project with SEO, content assistance and technical maintenance.

Results

28 days from project start to site launch.
8 new range customers within 12 days of the ad campaign.
5 store orders within 14 days of launch.
Online training booking with a choice of date, instructor and lesson type, no phone calls needed.
Orders and bookings automatically flow into the CRM and 1C.

Technical details

Platform: OpenCart with modules for online booking, catalog and quick ordering, plus a customer account.
Integrations: CRM, 1C, analytics, ad pixels, email services.

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