Case Study: Corporate Catalog Website Development for Manufacturer SantehPlast

Client

SantehPlast is a Ukrainian manufacturer of polymer pipes, fittings, plumbing products and components for water supply, sewerage, drainage and heating. The company works with construction and installation companies, dealers, design firms and international partners, so the website has to present it as a large-scale B2B partner with its own production, not just a seller of plastic products.

Challenges

A manufacturer's B2B clients care about specifications, documentation, certificates and an understanding of production capacity. The company needed a corporate catalog website that works as a sales and dealer partnership tool for the Ukrainian and international markets.

The audience: construction companies and contractors, dealers and wholesale partners, design and engineering firms, installation companies, distributors and international importers.

Trust in the manufacturer: showcase equipment, quality control, certification and contract manufacturing.
Technical information at hand: specifications, documentation and 3D models for engineers and installers.
Entering international markets: a site in partners' languages.
Dealer network growth: dedicated sections for dealers and prices.
Fast inquiries: requests go straight to email and Telegram.

Solution

A structure built for B2B scenarios. We worked through the product range, documentation and the scenarios of different client groups and built a multi-level catalog: categories, subcategories, filters, search.
The product page as a technical data sheet. Photo and video carousel, 3D model, SKU, specifications table, documentation in PDF, Word and Excel, kit contents, applications and related products.
A production capabilities section. Equipment, molds, injection molding machines, quality control, logistics, certification and contract manufacturing on a dedicated page.
13 language versions. Each language has its own page URLs and metadata, and content is edited independently for each version.
Inquiries and analytics. Partnership and dealer inquiry forms are delivered to email and Telegram, and GA4 tracks inquiries, phone clicks and messenger clicks.

Results

13 languages for working with foreign partners and international sales.
A new digital image for the manufacturer emphasizing scale, quality and technology.
A structured catalog with a technical presentation of each product.
A dealer section and a price page to attract wholesale partners and distributors.
The site is ready for SEO promotion across all language versions.