Virtual Electronics Corporate Website Case Study

Client

Virtual Electronics is a technology company from Singapore engaged in software engineering, digital innovation, SaaS products and cloud solutions. It works with both international clients and local startups. For a company like this, the website is both a showcase of services for clients and an argument for professionals choosing an employer.

Challenges

The company needed a redesigned corporate website that presents it as a reliable IT partner, attracts clients and candidates, and accepts applications online.

The site serves several groups at once: potential IT services clients, recruiters, IT professionals looking for work at a modern company, and partner organizations.

An innovative company image: a modern, easy-to-grasp design.
A steady flow of inquiries: a convenient application form for clients and candidates.
Employer brand: information about the team and job openings for recruiting.
Search visibility: a site structure based on a semantic core and target queries.

Solution

Research before design. We analyzed the niche, competitors and audience, and studied the company's internal structure and services — this formed the basis of the navigation logic.
A structure built around search queries. We compiled a semantic core and built the section structure on its basis.
Clean, responsive design. UI/UX focused on usability and simplicity, working correctly on any device.
Applications from two audiences. Inquiry forms for clients and candidates — secured and connected to an email service.
Sprints with approvals. We worked in regular sprints with sign-off at each stage. Before launch, we ran load, UX and cross-browser testing and a security check.

Results

24 business days — from research to launch.
Green zone in PageSpeed Insights for load speed.
A brand-building website that highlights the company's technological edge and increases client trust.
Application forms for connecting with potential clients and candidates.
Initial organic visibility in search engines thanks to SEO groundwork.

Technical details

Platform: OpenCart, PHP, JavaScript, Bootstrap.
Integrations: email service for processing applications.
Promodex team: 8 specialists — project manager, business analyst, UI/UX designer, SEO specialist, front-end and back-end developers, marketer, QA engineer.

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