How people choose property online
Buying a home is one of the biggest decisions in life, so the path from first search to closing is a long one. People return to the website dozens of times: first they look at location and prices, then floor plans, then they check documents and the developer's reputation, and finally they show the unit to their family.
At every stage, the website either helps or pushes people away. No prices — some visitors leave for a competitor who shows them. A unit's status on the site doesn't match reality — a sales agent spends a call explaining, and the buyer loses trust. That's why accurate data matters especially in real estate, not just good visuals.
Common challenges for developers and brokerages
- Launching sales for a new development when construction has just started and all you can show are renderings and documents.
- Cutting down on "empty" calls, when people ask about things they could have seen on the website: price, square footage, floor, payment plan terms.
- Understanding which ads bring in buyers, not just curious visitors, and stopping spending on channels that don't close deals.
- Bringing a brokerage's listings into one database so agents don't duplicate listings and clients see the same information everywhere.
- Selling the remaining inventory in a nearly completed building, when few units are left and it's important to showcase exactly those.
What we build
A residential development website. The story of the location, architecture, courtyard, parking and nearby amenities, plus sections with floor plans, purchase terms and construction progress. Each development or phase can get its own website or a one-page website for an ad campaign.
A developer website. Brings together all of the company's developments and shows completed projects, company history and documents. For buyers, it's a way to check whether the company actually finishes what it builds.
A brokerage listing catalog. Apartments, houses, rentals and commercial space with filters by neighborhood, price, square footage and number of bedrooms, plus a map and agent profiles.
A buyer portal. Payment plan schedule, documents and construction updates — for those who have already bought and want to call the office less.
Interactive unit selection
The most convenient way to present new construction is to let buyers explore on their own: site plan, building, section, floor, unit. At every step, they can see what's available and what's already sold. For those who know what they're looking for, standard filter search works alongside it.
The unit page shows the floor plan, room sizes, window views, price and a button to reserve or inquire. All of this only makes sense when the data is pulled automatically from the CRM or the sales team's spreadsheet. Otherwise, sold units will soon reappear on the website.
Commercial real estate and leasing
For offices, warehouses and retail space, the logic is different. Tenants care about square footage, floor layout, operating costs, parking, transit access and how quickly they can move in after signing the lease. Decisions aren't made by one person, so pages that are easy to forward to colleagues matter: with specifications, plans and the contact of the responsible leasing agent.
For property management companies, we build catalogs of available space that update from your internal database, along with tour request forms. If there's a lot of space and several brokers work with it, we add roles and lead distribution among them.
Integrations you'll usually need
- A sales CRM: website inquiries, reservations, unit statuses and prices synced both ways.
- Call tracking to see which ad a buyer called from.
- Listing feeds to listing portals in the required format.
- Google Analytics and Google Ads, so you pass qualified conversions to your ads, not every inquiry.
- A payment plan or mortgage calculator based on the rules set by your finance team.
Learn how data exchange between systems works on our integrations and automation page.
What to keep in mind
Visuals and speed. Renderings, panoramas and video sell the atmosphere, but they can easily make a website slow. We compress images and load heavy elements only when the visitor reaches them.
Prices and terms. If you're not ready to publish exact prices, you can show "starting at" or a range. Showing no numbers at all often reduces inquiries rather than increasing them.
Documents and construction progress. Regular photo updates and openly available permits build trust better than any slogan. This section should be easy for your team to update.
International buyers. Resort and luxury properties often need several languages and dedicated pages explaining how to buy remotely.
Portfolio examples
Promodex projects for the real estate and construction market include Palma Club Resort, SPP Development, IN‑PREM and ShRBU-47. For every real estate project, we take the time to understand who the buyer is and which arguments matter to them.
What affects the cost
- Number of properties: one development, several phases, or a developer's or brokerage's entire portfolio.
- Interactive selection: simple filter search or the full path from site plan to unit with mapped building facades.
- Data source: whether you have a CRM that supports data exchange, or statuses are kept in a spreadsheet that needs to be connected separately.
- Visuals: whether renderings, panoramas and video are ready or need to be created.
- Languages and buyer portal: each additional language and a private area for clients add to the scope of work.
We prepare an estimate once we know how many phases there are, what the data source is and which materials already exist — and break it down by sales launch stages.
Frequently asked questions
Can we launch a website when construction is just starting? Yes. At the start, the location, concept, renderings and the developer's reputation do the selling. Construction progress and gallery sections are added later.
Who will update unit statuses? It's most convenient when they update automatically from the CRM. If that's not possible, we provide easy editing in the admin panel or import from a spreadsheet.
Do we need a separate website for each development? Not always. For several small properties, sections on the developer's website are enough. A separate website makes sense when a development has its own brand and advertising budget.
Do you handle advertising after launch? Yes, we have marketers and SEO specialists. We can run your advertising and SEO, or hand off the fully configured website to your team.
Why Promodex
Promodex has 750+ projects behind it and has been in business since 2015. One in-house team builds the website, advertising and analytics for real estate, so data from ads, the website and the CRM comes together into one picture. Our terms are transparent: you know what work is being done and why. And after launch, we stay with you as new phases, promotions or new feature needs come up.
