Competitive analysis is research into the companies competing with you for the same customers online. We look at how their websites are built, which queries bring them visitors from Google, what ads they run, and what they promise buyers.
The goal isn't to copy the biggest player in the market, but to find how you can stand out and avoid repeating others' mistakes. The analysis is useful before launching a website, before starting SEO or advertising, and when developing a marketing strategy.
We break down competitors' sections, service pages, and categories, how they guide visitors to a lead, and what they show on mobile.
Using Ahrefs, Semrush, or Serpstat, we assess which queries competitors rank for, which pages drive their traffic, and where you fall behind.
We review competitors' Google and Meta ads: which offers they promote, which pages they send traffic to, and how often they change messaging.
We compare product range, shipping and payment terms, warranty promises, and promotions: everything a customer sees when choosing between you and others.
We assess competitors' blogs, reviews, videos, and social media: what they write about, what resonates with their audience, and which topics are missing.
From a list of competitors to concrete ideas for your website and ads
We discuss why you need the analysis: a new site, an SEO launch, falling sales, or a new market. The goal determines how deep we go.
We build a list of competitors: the ones you know, the ones next to you in search, and the ones bidding on your keywords.
We collect data from search analytics tools, the Google and Meta ad libraries, and the sites themselves, walking the buyer journey manually.
We pull everything into a comparison table with consistent criteria, so each player's strengths and weaknesses are visible side by side.
We look for gaps: queries without quality pages, unmet customer needs, and weak spots in competitors' offers and websites.
We turn findings into a plan: what to change on your site, which pages to create, what to emphasize in ads, and where not to compete.
We combine research, UX/UI, development, integrations, marketing and support so your digital product works as a real business tool.
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Businesses often name two or three familiar companies, but online the picture looks different. Competitors are best split into several groups:
Each group yields different insights. From search competitors we learn content structure, from direct competitors we learn about offers, and from alternatives we learn the arguments for why your option is better for the customer.
It delivers the most value before major decisions: launching or redesigning a website, starting SEO or PPC advertising, or entering a new region or launching a new product. At that point it helps you avoid spending budget on what no longer works in the market.
The analysis makes less sense if the problem is clearly on your side: the site doesn't load on mobile, leads go unanswered, or analytics isn't set up. Fix the basics first, then compare yourself with others.
A quick review covers a few main competitors and a few key questions: site structure, search visibility, and core offers. The upside is that it gives you a quick sense of direction. The downside is that it may miss less obvious players and detailed content topics.
In-depth research includes a broader list of competitors, a keyword comparison, and analysis of ad messaging, content, social media, and the buyer journey. The upside is that you can build your site structure, content plan, and ad strategy on it. The downside is more work, and some findings become outdated as the market changes.
One of the most practical parts of the analysis is comparing search queries. We collect the queries competitors' sites appear for in Google and map them against your site. This reveals topics people search for where you don't have a single page.
Next, we look at how strong competitors' pages are for those queries. If the top spots are held by thin content or generic category pages, you can realistically break in with high-quality material. If the results are dominated by major marketplaces and media outlets, we tell you honestly that it will be a long fight, and look for more specific queries.
We also assess how competitors link their pages together, which formats they use (comparisons, how-to guides, calculators), and whether their sites answer the questions buyers often ask before purchasing.
Competitive analysis works with publicly available data, so it has limits. Tools like Ahrefs or Semrush show an estimate of competitors' traffic, not exact figures: use them for comparison, not as fact. We can't see other companies' sales, conversion rates, or ad budgets.
A high ranking also doesn't mean a competitor's strategy is profitable. Sometimes aggressive advertising is an attempt to offset falling sales. That's why our report separates facts, estimates, and our assumptions. This way you can see what you can rely on with confidence and what's worth validating with your own test.
Copying the strongest player. Their success rests on brand, budget, and history that a website can't replicate. A copy will look derivative.
Looking only at design. A competitor's beautiful site may sell worse than a simple one. Compare the offer and usability, not the style.
Doing the analysis once and forgetting about it. Markets and search results change, so key metrics should be reviewed at least before every major decision.
Can you find out how much a competitor earns? No. We only see public data and tool estimates. At most, we can make cautious assumptions about revenue and ad budgets.
We're in a narrow niche with almost no competitors. Is it worth it? Yes, but the focus shifts: we research alternatives, adjacent markets, and companies abroad to understand how customers currently solve their problem.
What do we do with the results? You can use them on your own or with us: the findings form the basis for SEO, the structure of a new website, and ad campaigns.
Do you need any access from us? Not for competitor analysis. But access to your analytics helps compare you with the market on more than just external signals.
Over 750+ projects since 2015, we've learned to look at competitors' websites through the eyes of a marketer, an SEO specialist, a designer, and a developer. That helps us see not only what others have done, but how much effort it would take to match or surpass it. We don't just hand over a spreadsheet; we explain what it means for your business, and our own team can put the recommendations into action.
