What you get
A designer's deliverable isn't a picture — it's a set of Figma files you can keep working with:
- desktop and mobile layouts for every page type;
- a component library: buttons, form fields, cards, menus, and icons, in all their states;
- a style guide — fonts, colors, grid, and rules for photos and illustrations;
- exported images and icons, ready for development.
With this set, your team or any developer can build the site and add new pages in the same style.
We pay special attention to states that are often overlooked: what a person sees when a form has an error, a product is out of stock, a search returns nothing, or a page is still loading. These details are what separate a well-thought-out website from a pretty but unfinished mockup.
Design for different types of websites
Company website. Trust comes first: photos of real people and places, clean typography, and a clear presentation of services. This is where design shapes your company's image more than anywhere else.
Ecommerce store. Design shouldn't compete with the product. The most important parts are the product page, the filterable catalog, and the cart. Bright decorative elements often hurt here because they distract from product photos.
Landing page. One page, one offer. The design guides visitors from the first screen to the lead form, so the rhythm of sections and clear focal points matter.
Web app or customer portal. Here, looks come second to usability: tables, forms, error states. The visual style should be calm so it's comfortable to work with every day.
Template vs. custom design
Ready-made template. Pros: fast, affordable, and you see the result right away. Cons: your site will look like hundreds of others, and the template's structure won't always fit your content. Good for a launch, testing an idea, or a small company without a defined brand.
Customized template. We take a solid base and refine it: your colors and fonts, reworked sections, and a few custom pages. A middle ground when the budget is limited but you still want to stand out.
Custom design. Pros: the site highlights your company specifically, and the structure is built around your content and customers. Cons: more time and budget, plus your involvement in approvals. Worth it when the website is a key sales channel or your brand competes on image.
Website design and brand identity
Designing a website is easiest when a company already has a logo, colors, and fonts. Then the site continues what customers see on your packaging, on social media, and in your office.
If you don't have a brand identity, we can build its foundation as part of the website project. And when you need a full identity, it makes sense to start with logo design and move on to the website after that.
New design or a refresh of your current one
If your site works and brings in traffic and leads, redrawing everything from scratch is risky: you can lose search rankings and the paths customers are used to. For this situation there's a separate approach — a website redesign, where we first analyze what's working on the site and then change the rest gradually.
A brand-new design makes sense for a new website, or when the old one is so outdated that there's nothing worth keeping.
What to prepare before we start
- Your logo, brand colors and fonts, and a brand book if you have one.
- Copy, or at least drafts, for key pages. Designing around real text is always more accurate.
- Your own photos of products, team, and office. Stock photos make a site feel generic.
- A few websites you like and a few you don't, with an explanation of why.
How to evaluate a design: beyond "I like it"
Discussing design as a matter of taste is hard: one person likes blue, another likes green. It's more useful to test a layout with questions:
- is it clear within seconds on the first screen what the company offers and who it's for;
- is the main action easy to spot — submit a request, choose a product, call;
- is the text easy to read on a phone without zooming in;
- does the site look like an extension of your brand, not someone else's.
We present designs along with the reasoning behind each decision, and we ask for your feedback with reasons, too.
Common mistakes when ordering a design
- Starting without copy. A design built around placeholder text falls apart when the real text turns out to be twice as long.
- Forgetting about mobile. A large share of visitors come from smartphones, so mobile versions of key pages deserve just as much attention. More on this on our mobile design page.
- Approval by committee. When every department head adds their own edits, the design loses its consistency. It's better to appoint one person who gathers opinions and makes decisions.
- Putting effects ahead of content. Animations and complex transitions look impressive in a presentation but can slow down the site and distract from what matters.
What affects the cost of website design
- The number of distinct page types. Ten similar service pages are one template, not ten layouts.
- Format: a customized template or a fully custom design.
- Whether you have a brand identity or need us to create its foundation.
- Illustrations, icons, and animations created specifically for the site.
- The number of language versions and screen sizes that need separate layouts.
After the brief, we list the layouts needed and show you what the estimate is made of. If your budget is limited, we'll suggest which pages are worth designing individually and which can be assembled from existing blocks.
Frequently asked questions
Can I order design only, without development? Yes. We hand over Figma layouts with a component library, and your team or another contractor can build the site.
How many design options do you show? At the moodboard stage, we offer several directions, then develop the one you choose. That way we spend time refining, not on parallel sketches that mostly end up in the trash.
Can I request revisions? Yes, revisions are a normal part of the process. We agree on the number of review rounds at the start so everything is transparent.
Can I add pages later without a designer? Yes, if the design is built from components. New pages are assembled from ready-made blocks, and the site stays consistent.
Will the design be SEO-friendly? The design sets up the heading structure, space for copy, and fast, lightweight pages. The rest depends on development and content.
Why Promodex
Promodex has been in business since 2015, and web design and branding is one of the agency's core services. Our designers work alongside developers and marketers, so layouts take into account from day one how the site will be built and promoted. We don't outsource design, and we stay in touch when your site needs to grow.
