How the end-to-end approach differs from a standard order
Websites are often built like this: the design is ordered from one freelancer, the front-end and back-end development from another, the copy is written by someone on staff, and analytics are set up only after launch. Each person is responsible only for their own piece, and it's up to you to make everything fit together.
With the end-to-end approach, one team is accountable for the entire result. The designer knows what copy will be on each page, the developer sees how the design should behave on mobile, and the SEO specialist helps shape the structure before development begins. You work with a single project manager and approve finished deliverables at each stage instead of coordinating people.
There's also a less obvious advantage: nobody passes the buck. If a form stops sending leads, you don't have to figure out whether the front-end developer, the back-end developer, or whoever set up the CRM is to blame. The team that built the site simply fixes the problem.
Full scope of work
- Brief, competitor analysis, and target audience research.
- Site structure based on search queries, plus prototypes of key pages.
- Copywriting, image selection and editing, and photo shoots if needed.
- Design for desktop, tablet, and mobile.
- Development, admin panel, and integrations with your CRM, payments, shipping, and accounting.
- Content population and basic SEO: meta tags, sitemap, page speed.
- Google Analytics 4 setup, plus form, call, and sales tracking.
- Testing, launch, training, and handover of all access credentials.
Individual items can be dropped if you already have them, such as finished copy or a brand identity.
Who this approach is for, and who it isn't
End-to-end development is a good fit if:
- your company doesn't have its own marketer, designer, or developer to run the project;
- you've had an experience where different contractors couldn't work together;
- you need more than just a website: a working sales tool with analytics and advertising;
- you want one point of accountability for timeline, budget, and quality.
A different approach makes more sense if you have a strong in-house team and need only one part of the work, for example, development from an existing design or standalone UI/UX design. In that case, there's no point paying for stages you handle yourself.
Pros and cons of a single vendor
Pros: one accountable party, less information lost between stages, a consistent result, easier budget planning, and after launch you have someone to turn to with any question, from a site bug to marketing.
Cons: you depend more on a single vendor, so it's important that all access credentials, the domain, and the code belong to you. Also, end-to-end work costs more upfront than doing part of it yourself. But it's usually cheaper than fixing mismatches between multiple contractors.
The right platform and design for the job
We choose the platform based on the type of website and your plans, not the other way around. WordPress often works well for company websites and blogs, OpenCart or Shopify for ecommerce stores, and custom development on Laravel or another framework for complex services and non-standard logic.
The same goes for design: a customized template works for a quick start on a smaller budget, while custom design is the choice when it's important to stand out from competitors and think through every scenario for your customers. We explain the difference honestly and help you choose.
What to prepare on your side
- A point person who knows the business and can approve stages quickly.
- Your logo and brand identity, if you have them, plus any existing copy and photos.
- Access to your domain, hosting, CRM, and any other services that need to be integrated.
- A list of competitors and websites you like, with an explanation of why.
If you don't have some of these, that's fine: they can be created as part of the project. The key is to agree up front on who is responsible for what.
How to sign off on the finished website
Before launch, we go through a checklist with you: all pages are populated, form submissions reach your CRM or inbox, payments and shipping work, the site displays correctly on mobile, redirects from the old site are in place, and analytics track leads. After launch, you receive access to the admin panel, hosting, domain, and analytics, all registered to your company, along with a short editing guide.
Some time after launch, it's worth reviewing the first data: where visitors come from, how many of them submit inquiries, and where they leave the site. This is the foundation for further improvements.
Common mistakes when ordering a website
- Starting with design. Polished mockups without a well-thought-out structure and copy end up being redone.
- Leaving copy until the end. The site is technically ready, but you can't launch because there's no content.
- Registering the domain and hosting in the vendor's name. If the partnership ends, getting them back can be difficult.
- Forgetting about the old site. Without redirects, new pages start from zero in search.
- Not planning for life after launch. A website without updates, analytics, and marketing quickly becomes outdated.
What determines the cost
- Website type and number of unique page templates: landing page, company website, online store, web service.
- Content volume: how much copy, how many products, and how many images need to be prepared.
- Design: a customized template or custom design with illustrations and animations.
- Integrations: CRM, payments, shipping, accounting system, phone system.
- Language versions and data migration from your old site.
After the brief, we prepare a proposal listing the stages and the work in each one, where every item can be discussed, swapped, or removed if you don't need it.
Frequently asked questions
Can I order just part of the work? Yes. The end-to-end approach is an option, not a requirement. If you already have a design or copy, we'll work with it.
Who will own the website? You will. We transfer the domain, hosting, admin panel, and code to your company after launch.
Can the scope change along the way? Yes, but we estimate every change and agree on it with you, so there are no surprises in budget or timeline.
What happens after launch? We can take the site on for technical support, set up advertising and SEO, or hand everything over to your team with instructions.
Why Promodex
We've been in business since 2015, have completed 750+ projects, and have earned 50+ awards. Our team of 30+ includes developers, designers, marketers, and SEO specialists, so we handle every stage ourselves without outsourcing. Our terms are transparent: you know what's being done, what it costs, and why. After launch, we don't disappear: we support the site, update it, and help you market it.
